About Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
You've probably heard that adage: "if you can't measure it, you can't improve it." Well, that's where analytics come in. In order to make confident decisions about your marketing campaigns, you need to be able to measure their performance.
Crawl, Walk, Run is a practical guide to navigating each stage of analytics maturity. It takes you step-by-step through an analytics maturity framework so that you can achieve greater efficiency and increased confidence in your marketing decisions. With this guide in hand, you'll be able to confidently answer the question: Is my campaign working?